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Media Interview Skills:
Going One-On-One with Reporters
A successful media interview depends on
- understanding how reporters operate and
- having your own agenda of key message points.
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The following modules form the core content of this training, although all sessions are customized to meet your time and professional development needs. The full Media Interview training program includes all of the Building Blocks listed below, plus two mock interviews per participant, which are videotaped and critiqued. Clients often choose to spend time developing and refining their product or company messages in this session.
Because of the highly-personalized attention given to each individual, the training is limited to six participants. The full program runs for one day. A journalist colleague usually joins Diane in facilitating, in order to give you the broadest range of feedback and expertise.
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- Messaging
- Delivering Key Messages
- Use Factoids For Support
- Bring It To Life with Examples
- Simplify, Simplify
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- Handling Questions
- Do Your Homework
- Pyramid Planning
- When Things Get Sticky
- When You Don't Know
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- Building Bridges and Steering Statements
- From Negative to Positive
- From Their Question to Your Response
- It's O.K. to Be Assertive
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- Microphones, Cameras and Notebooks
- Finding Your Comfort Zone
- Additional Tips for TV
- Additional Tips for Radio
- Additional Tips for Print
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- The 93% Factor: Visual and Vocal
- Body Language
- Active Listening
- Eye Contact
- Vocal Energy
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- So What Do Reporters Want, Anyhow?
- Quotable Quotes and Sound Bites
- Headlines and Deadlines
- A Few Caveats
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- Videotaping and Feedback
- It's Not as Bad as You Think
- Objective Analysis:
- How Do You Look?
- How Do You Sound?
- Do You Make Sense?
- Points to Improve
Presentation Skills, Sales Training, Back to Training
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